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Outdoor Training

branding + design + advertising + UX design 

The client, Kaja Beazleigh is a qualified  and experienced fitness instructor operating in Sydney, Australia. 

The client had decided to set up a business specialising in fitness for pregnant women and mothers.

With fierce fitness competition in Sydney, the brand had to be exquisite and personal to communicate directly with the target audience.  

The logo, fonts, and colours were strategically selected using psychological indicators to establish a distinctive market presence that attracts the intended audience.  

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