A brand is not a logo; here’s why.
Love him or hate him, Elon Musk has cultivated an iconic public image associated with daring exploration and an unconventional approach to business. From revolutionising electric vehicles, venturing into the cosmos to his bold business moves and unfiltered opinions. Elon Musk is not just a CEO; he is a symbol of boundary-pushing ambition, visionary thinking and ground-breaking determination. He doesn’t have a logo, colour palette or a font; but he does have a personality, visual identity and habits that authenticate the latter; the combination of which have left an indelible mark on public consciousness. Elon Musk is a brand.
Contrary to common belief, a “brand” is more than just it’s aesthetics. The term “brand” has long evolved from a simple “signature” to a psychological process that shapes perceptions and builds lasting connections. We call it “Brandology”.
How Brandology started //
Branding, in its earliest form, dates back to ancient civilisations. Picture a craftsman marking his creation with a unique symbol. But his success would rely on more than just his signature. The narrative behind his work, the quality and consistency of his produce as well as the authenticity of his approach were all key ingredients in shaping his reputation, recognition and ultimately success.
Take “The Creation of Adam”, painted circa 1508 and 1512. There’s no signature, symbol or logo, but the distinct brushstrokes and characterised humanist theme makes it instantly recognisable as a Michelangelo masterpiece.
Let’s fast forward to the Industrial Revolution. Mass production meant fierce and growing competition in the market - this demanded a new level of product differentiation. Enter the birth of trademarks—logos and symbols. Success hinged not only on visual identification but also on the depth and sincerity of the brand's story, its commitment to a purpose, the authenticity of its promises, and an unwavering dedication to standing out in a landscape saturated with rivals.
Brandology today //
The undeniable truth is that an average product or service with good branding will outsell a great product with bad branding. Good branding requires the science of psychology to build a personality that resonates with the target audience, a narrative, a promise, a purpose. Good branding also requires the art of design to build a symbolic visual identity. This doesn’t always mean a logo, but it does mean a strategic visual representation which brings its personality to life. Good branding needs to be authentic, by staying true to its purpose and illustrating its values in places where it is seen by the target audience.
Whether you offer a service, concept or a product, or hold an influential public presence, you are a brand. To build a legendary status in your market domain, your brand demands a steady personality, a distinct visual identity (with or without a logo) and an authentic presence.
At quirk + quill, we don't just craft brands; we sculpt emotions. Our “brandology “ is an art and a science—a meticulous blend of creativity and strategy. We understand that a brand is more than aesthetics; it's a strategic tool that forges lasting connections.
Whether it's developing a visual identity, refining your brand story, or strategising for market impact, quirk + quill is your partner in the journey of brand elevation. Let's build a brand that resonates, captivates, and leaves an indelible mark in your industry.