Baroque
& Rose
brand development + identity development + personality development + e-commerce website design + brochure design + video
Baroque & Rose (B&R) is a luxury lifestyle brand offering unisex, organic, vegan, sustainable and cruelty free skin care products. The client needed to enhance its brand & online presence to better connect with its global audience.
The challenge: B&R required a brand overhaul to address inconsistencies in its identity and personality, securing a stronger immersive brand experience.
q+q delved into B&R's personality, defining user personas to outline the strongest direction for the brand narrative. We clarified brand values and crafted a new brand story, allowing us to revise all existing content, including the website, bringing the new brand personality to life.
Next was the brand identity, where q+q addressed inconsistencies and set a new direction for the brands colour palette and visual assets. This new and cohesive visual brand language aimed to uniform and capture B&Rs unique & luxurious products.
q+q redesigned B&R's e-commerce website for optimal user experience, facilitating seamless navigation and transactions for both retail and wholesale consumers on a global scale.
We crafted a compelling brand video showcasing B&R's newly defined brand values.
Additionally, we created a wholesale brochure communicating B&R's product range and partnership benefits to potential wholesalers, resonating with the target audience.
q+q successfully delivered a refreshed brand, positioning B&R for future growth. The project was delivered on time and within the set budget.